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SEO is the strategic process of enhancing your website’s visibility in organic, unpaid search engine results, such as those on Google. Unlike the sponsored ads you see at the top of search results, SEO focuses on improving your site’s ranking in the natural listings that appear below them.
As you consistently apply SEO-friendly updates to your website, search engines like Google will improve your site’s visibility. This leads to increased website traffic, which in turn can generate more revenue for your business.
68% of all online experiences start with a Google search.
Sponsored Ads
These are paid placements that appear at the top of search results. They’re not part of SEO.
Around 30% of searchers click on these paid ads.
Organic Search Listings
SEO is all about improving your rankings in these free, organic search results.
Approximately 70% of users prefer to skip paid ads and click on organic listings instead—highlighting the importance of a strong SEO strategy.
With 68% of all online experiences starting with a Google search, being visible on the first page of results is crucial. With only a limited number of spots available on the first page, optimizing your website for SEO is vital. By doing so, you ensure that your website continues to attract traffic, conversions, and revenue for the long term.
Recommendations to improve Google’s ability to access your website efficiently to ensure it’s able to rank.
SEO-friendly content recommendations that help your pages rank higher and drive more SEO traffic.
Optimizing your business to rank for local “Near Me” searches in your target geography.
At Good People Technologies, we combine years of SEO expertise with a deep understanding of business technology to help you achieve sustainable growth. Our SEO experts stay on top of the latest trends and algorithm changes to ensure your website stays competitive in search engine rankings. With tailored solutions and a dedicated team by your side, we’re committed to driving long-term success for your business.
In this foundational phase, we conduct a thorough audit of your website to identify areas for improvement in its technical structure, content, and current search engine rankings. We assess factors such as site speed, mobile usability, meta tags, keywords, and competitor analysis. Based on this in-depth analysis, we create a tailored SEO strategy designed to maximize your website’s visibility and align with your business goals. This phase sets the stage for long-term success, ensuring you have a solid plan to boost your rankings and drive organic traffic.
Our Gold Plan offers the most comprehensive SEO analysis, designed for larger websites or businesses in highly competitive industries. This plan includes everything in the Silver Plan, plus a deep dive into your website’s performance, full competitor benchmarking, and a custom content marketing strategy. We also provide schema recommendations, local SEO analysis (if applicable), and advanced insights to help you dominate your niche.
For large websites and businesses with complex needs, our Custom/Enterprise Plan is designed to deliver a fully tailored SEO solution. This plan includes everything from our Gold Plan but goes even further by incorporating advanced technical SEO analysis, multi-channel strategies, and custom integrations specific to your business goals. Whether you're managing multiple locations, operating in highly competitive markets, or needing intricate solutions like international SEO, this plan provides the full range of services you need to stay ahead of the competition and scale your business effectively.
In Phase 2, we take action. With the detailed plan from Phase 1 in hand, we execute the recommended optimizations. This includes updating on-page elements like meta descriptions, titles, alt tags, and implementing technical SEO fixes such as improving site speed and resolving crawl errors. We also refine your content to ensure it’s SEO-friendly, using the right keywords while maintaining high-quality, engaging content. Our goal is to improve your search engine rankings, increase your visibility, and drive targeted traffic to your website as efficiently as possible.
SEO is a long-term strategy, and to maintain and improve your rankings, continuous effort is required. In this ongoing phase, we provide monthly SEO maintenance, which includes monitoring your site’s performance, analyzing new data, and making adjustments to stay ahead of competitors and algorithm updates. We also continue creating fresh, SEO-optimized content and managing backlinks to keep driving traffic and improving your search rankings. By partnering with us for monthly SEO maintenance, you ensure your website continues to grow in visibility and performance for the future.
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