Put Your Product-Based Business on Autopilot

Harness the power of automations and integrations to streamline operations, maximize financial performance, and grow your top & bottom line.

Specializing in automation and efficiency gains for e-commerce, retail, wholesale, and manufacturing sectors, we’re your strategic partner for growth. 

By integrating cutting-edge AI and system synchronization, we offer the expertise of a full-time CTO without the overhead. Ready to scale effortlessly? Let’s talk.

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Meateater Inc. experienced a seamless launch of their ERP system overhaul with no downtime.

MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation.

The Meateater, Inc. Family of Companies includes:
First Lite – FHF Gear – Phelps Game Calls – Dave Smith Decoys
100 hours

Downtime during development, testing, and relaunch of ERP customizations

1500 +

Staff hours per year saved by automating & optimizing order processing, returns, exchanges and refunds.

0 %

Reliable financial reporting for executives


  • Integrate e-commerce platforms into NetSuite ERP swiftly, ensuring no disruption to high-volume sales sites within tight deadlines.
  • Streamline and enhance reliability of customized e-commerce integrations within the ERP.
  • Develop ERP customizations for accounting, rectifying existing data inaccuracies.
  • Consolidate various inventory systems into one chart of accounts for efficient management and reporting.
  • Offer crucial support for ERP modifications to third-party logistics and fulfillment, guaranteeing smooth order integration.


  • Defined work scope and roles, created a comprehensive tech stack diagram, and facilitated efficient planning and team coordination.
  • Provided strategic guidance to team members, focusing on goals and deadlines while adapting to overcome challenges and simplify systems.
  • Re-engineered and updated NetSuite ERP customizations for comprehensive e-commerce activities, including orders, returns, and warehouse management.
  • Ensured development reliability with thorough sandbox and unit testing, along with implementing version control.


  • Seamlessly launched new e-commerce stores with ERP customizations on time, with no downtime during the critical re-engineering of NetSuite ERP and 3PL integrations.
  • Effectively managed product movement at the 3PL with minimal downtime, ensuring uninterrupted order delivery.
  • Provided high-level guidance that significantly expedited development, streamlined the system, and enhanced ERP functionality for customer transactions in new e-commerce settings.
  • Improved financial data accuracy, thereby restoring executive confidence in financial reporting and overall system reliability.


Investment Software Systems saved thousands of staff hours per year with an ERP revitalization.

For more than 2 decades, Investment Software Systems has provided a variety of services for the publishing industry.  They are a one stop shop for order management, payment processing, warehousing, fulfillment, and online hosting of paid subscription content.  
500 +

Staff hours per year diverted to higher and better uses.

50 %

Data integrity, zero data loss.

0 %

Reduction in customer service calls and staff time.


  • Develop a custom ERP software tailored for business logistics, payment processing, customer service, and drop shipping, addressing the current lack of critical features and meeting the evolving business needs.
  • Enhance the performance and reliability of the existing custom ERP, significantly reducing the excessive man-hours currently needed for its operation.
  • Automate customer payment processing, eliminating manual tasks, and efficiently updating multiple websites with payment results to manage customer access to paid content.


  • Guided the company in evaluating and upgrading their existing ERP software, while simultaneously modernizing hardware and networking to maintain uninterrupted operations.
  • Enhanced the custom ERP software with a new integrated development environment, server virtualization, and robust onsite and offsite backups for improved data security.
  • Streamlined ERP functionality by troubleshooting bugs, integrating new importing and emailing features, and automating website access controls.
  • Overhauled the database engine and developed multiple secure, seamlessly integrated websites to optimize business operations.


  • Achieved a 10x increase in ERP operational speed, saving thousands of staff hours yearly, while streamlining website integrations to reduce manual work and customer service calls.
  • Enhanced bulk email system reliability and maintained nine years of secure, uninterrupted operations across multiple hosted websites.
  • Simplified development processes and established an integrated development environment, accelerating ERP enhancements and reducing complexity.
  • Implemented effective backup and restore features, eliminating data loss and ensuring continuous system uptime.

What our clients say

From the scoping, to diagramming out our system architecture, to implementing the solution - Benji has very strong attention to detail. His team is extremely professional and offered valuable solutions to our projects that we needed their technical support on. Executed on all promised deliverables and have seen sustained performance from each implemented solution since project completion.
Taggart Spenst
MeatEater, Inc.
When I was fortunate enough to connect with Benji about 10 years ago, he truly saved our operations. We were in a tight IT spot, and with very few prospects for assistance. His willingness and ability to take on a massive OS upgrade in addition to modifications of our customized software was second to none.
Ruth Olofson
Investment Software
Systems, Inc.
Benji is an incredibly good listener and problem solver. We’d hire him in a heartbeat for problems that are over our skillset. No internal employee could spearhead or execute the task we needed to get done. Benji is the for-hire assassin. His skills and attention to detail is extraordinary.
Phillip Curry
Benji was able to tackle any challenge we threw at him, and help us understand the mechanics of his solution. He provided accurate timelines for his work and executed as promised.
James Trombley
Knowing that I have Benji in my corner is a very important part of my business. I know that whenever I have issues, it is quickly resolved.
Dave Penrose
Penrose Environmental
Our data is easy to find, our hardware is up to date, and I know our customer data is safe and secure from cyber threats. Benji’s staff has always been helpful, responsive, and there when I needed them. We highly recommend his services.
Marvin Thomas
Swannanoa Cleaners

A bit about me

Hey there! I’m Benji, and I’m the guy behind the scenes at Good People Automations, where we’re all about crafting top-notch, integrated tech solutions for high-performance e-commerce companies. Imagine a world where your business operations are smooth as silk, fulfillment is a breeze, and you’ve got real-time financial insights at your fingertips—that’s the magic we create.

For over a decade, I’ve served as the Chief Technology Guru for a variety of high-growth e-commerce businesses. My approach involves simplifying complexities and breaking down problems into manageable components to enhance performance. I thrive when presented with a tech challenge, and providing businesses with effective solutions that propel them forward is my specialty.

When I’m not busy ensuring your business tech operations run seamlessly, you can find me somewhere on a river or a trail in the mountains of western North Carolina, where I live with my wife and our 2 dogs.

Book a Free Consultation

Schedule a consultation today to discover how integrations and automations can transform your business into a streamlined powerhouse of efficiency and growth.