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We are GOOD PEOPLE!​​

Benji Burrell

Hey there! I’m Benji, founder and CTO of Good People Technologies in Asheville, North Carolina. We’re all about crafting top-notch, integrated tech solutions for high-performance companies. Imagine a world where your business operations are smooth as silk, fulfillment is a breeze, and you’ve got real-time financial insights at your fingertips—that’s the magic we create.

For over a decade, we’ve served as the trusted technology partner for a variety of high-growth product and service based businesses. Our approach involves simplifying complexities and breaking down problems into manageable components to enhance performance. We thrive when presented with a challenge, and providing businesses with effective solutions that propel them forward through each challenge is our specialty.

These days, a lot of my work is helping small and mid-sized businesses use AI in practical, safe ways: picking the first task worth automating, setting ground rules for company data, and connecting AI to the systems a business already runs, like QuickBooks, NetSuite and Shopify. In September 2026, I shared practical, budget-friendly AI tips at the Asheville Area Chamber of Commerce Smart Series.

What I help businesses with:

When I’m not busy ensuring your business tech operations run seamlessly, you can find me somewhere on a river or a trail in the mountains of western North Carolina, where I live with my wife and our 2 dogs.

Published Articles

Illustration of a small team adopting AI in waves, from a two-person pilot group to the whole team, over Blue Ridge mountains
AI IMPLEMENTATION
Benji Burrell

How to Roll Out AI to Your Team Without Chaos

A practical AI rollout plan for small teams: start with a pilot group, train people by role, expand team by team, and measure what matters. Written for businesses in Asheville and across North Carolina.

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