
Good People Technologies Founder & CTO Benji Burrell recently joined the Asheville Area Chamber of Commerce Smart Series to share practical ways businesses can use AI without turning it into a large or complicated technology project.
The September 2 session, “Practical, Budget-Friendly AI Tips,” focused on five things businesses can begin exploring with tools they may already use for email, calendars, tasks, meetings, and business data.
The central idea was simple: AI becomes more useful when it helps solve small, recurring problems that take time away from more meaningful work.
Practical AI Starts With Everyday Work
Businesses already manage information across email, calendars, project tools, shared files, finance systems, customer records, and other platforms.
Each tool may solve a specific problem. However, employees still spend time checking those systems, deciding what needs attention, moving information between them, and following up on work that can easily get lost between tools.
During the Smart Series session, Benji shared examples of how AI can help reduce some of that friction.
Rather than asking AI to do everything, the presentation encouraged businesses to start with one clear task and one clear outcome.
Examples included using AI to:
- identify which emails actually need attention today
- turn meeting commitments into tasks with owners and dates
- create a short morning briefing from several work tools
- ask questions of a company’s own business data
- monitor multiple sources for information the team is waiting to receive
The approach gradually moved from using AI with one tool to combining information from several systems.
Better Questions Can Be More Valuable Than More Tools
One of the themes throughout the presentation was that businesses do not always need another platform.
Sometimes the bigger opportunity is using existing tools differently.
For example, instead of asking an AI assistant to summarize an inbox, a business owner might ask which customers, partners, or employees are still waiting for a response and what needs attention first.
Instead of creating another set of meeting notes, a team can ask AI to identify the actual commitments made during the meeting, along with owners and deadlines.
This keeps the focus on action rather than simply creating more information.
For practical AI for Asheville businesses, that distinction can make adoption much more manageable. A company can start with a small workflow, measure whether it actually saves time, and then decide whether it makes sense to expand.
Connecting Information Across Systems
As businesses grow, another challenge appears: important information often lives between systems rather than inside one system.
A customer conversation may happen in email while account history sits in a CRM. A commitment may appear in a meeting transcript without becoming a task. An answer a team is waiting for may arrive in a shared document instead of the inbox someone is checking.
The presentation explored how AI can become more valuable when it can work across those sources and help people identify what needs attention.
The goal is not to remove human judgment.
Instead, it is to reduce the amount of time people spend checking multiple places for the same answer.
Using AI With the Right Guardrails
The session also emphasized that useful AI adoption requires practical safeguards.
Businesses should be able to check where an answer came from, review important outputs, understand what information the AI could not see, and keep people involved before anything customer-facing is sent.
The presentation also encouraged businesses to think about the type of data they share with AI tools and to review the privacy and data-handling terms of the services they use.
These steps matter because successful AI adoption is not only about what a tool can do.
It is also about building a process people can trust.
Start Small and Measure What Changes
One of the clearest takeaways from the session was to begin with a task that already consumes time.
Write the task down.
Measure how long it takes today.
Then test whether AI can make that specific workflow easier.
A business does not need to redesign its entire operation in order to start learning where AI can create value.
For many teams, practical AI for Asheville businesses may begin with something as simple as better inbox prioritization, clearer meeting follow-up, or a more useful daily briefing.
From there, businesses can decide whether deeper automation or connections between systems would create additional value.
Supporting Practical Technology Adoption in Asheville
Good People Technologies is based in Asheville, so opportunities to share practical technology ideas with the local business community are especially meaningful to our team.
We appreciate the Asheville Area Chamber of Commerce for creating a space where local businesses can learn, exchange ideas, and explore how emerging technology may fit into their day-to-day work.
AI will continue to evolve quickly.
However, the most useful starting point does not have to be complicated.
Find the recurring task.
Understand the problem.
Then see whether technology can make that work simpler.
Published: September 12, 2026 | Last Updated on September 12, 2026
Roman is a B2B marketing specialist focused on technology, ERP systems, business automation, and digital growth strategies. At Good People Technologies, he helps translate complex technology solutions—such as ERP integrations, system integrations, and business process automation—into clear insights for founders, operators, and growing companies.
His work focuses on content strategy, SEO, and thought leadership that helps businesses understand how the right technology infrastructure can support scalable operations and sustainable growth.
At Good People Technologies, Roman contributes to content that explores ERP implementation, automation strategies, and system integration best practices for companies navigating rapid growth and operational complexity.